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Is it difficult to produce a quality magazine that relies so heavily on advertising under these conditions?

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10 Posted

Is it difficult to produce a quality magazine that relies so heavily on advertising under these conditions?

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10

Have you ever taken a furlough? It’s amazing. You take it on a Friday. Turn the phone off. Go surfing. Drink beer at lunch. Go surf again. You make happy hour. It’s the most inspiring thing our company has ever implemented. I’m so proud of them. As for making magazines right now: sure, it’s a bit tougher. The beauty of our crew though is we’re all young. We know no other condition. We’ll make you a 100-page magazine or we’ll make you a 300-page magazine. We don’t care. It’s going to be a good representation of what we’re into that month and it will matter. It will represent modern surfing. We’ll stay late. Work our ass off. Put everything we have into making it. We’re creative, we like the challenge. Well there is the whole pay issue with the furloughs. But then again I think it was Nick Carroll who told me no one gets rich from writing about surfing (Except the aforementioned Chris Carter). We’re not here to make money. We’re here because we love it. Sounds corny, cliché and predictab

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*Sadly, we had to bring back ads too. Hopefully more targeted.