Is it easy to leap creatively from print to digital advertising?
CV-W: I would say the creative leap is much more in understanding the technology and user behavior. It’s not like print, which is a specific medium that uses photography in a certain way. In the online space, the biggest challenge for photographers is making sure they understand the restrictions and opportunities around their images. PDN: What do you mean by that? CV-W: I’m talking about things like having the knowledge to talk intellectually with whoever is building the site about things like compression and deterioration, file sizes and downloads. The more understanding they have of the technology and way images are sent across the internet, the more power they’re going to have working collaboratively with people like myself. PDN: How do the assignment briefs differ for digital advertising compared to print advertising? CV-W: It totally depends upon the project. I did a project a little while ago with Timothy Archibald. It was for a very big corporate web platform, and in that instan
