Is it hard to sell DIRECTV and the telco services?
In our opinion, no. Nearly 90 percent of TV households in the U.S. now subscribe to some form of pay TV service. We and others believe DIRECTV is the “gold standard” of pay TV: it is the second largest pay TV provider with 18 million customers, and the largest satellite TV provider. Unique among all pay TV providers, it has chalked up phenomenal subscriber growth even during these troubled economic times. What’s more, it can be bundled with the services of the three major telcos. The net result is that our sales affiliates market services everyone wants–pay TV and high speed internet–to nearly anyone in the U.S.: a new DIRECTV customer; a new DIRECTV customer bundling a “triple play”; an existing DIRECTV customer who is upgraded to a telco internet service; or an existing cable or DISH Network customer who gets a new or upgraded internet service. It’s important to note that the ability to market a nationwide “triple play” bundle has never existed before. Because of its status as the