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Is it possible for one licensee to gain a competitive advantage over another by negotiating more favourable licensing terms?

April 26, 2017advantage competitive favourable gain Licensee licensing Negotiating possible terms

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Is it possible for one licensee to gain a competitive advantage over another by negotiating more favourable licensing terms?

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Every Zestron license agreement contains a “Most Favoured Licensee” clause. This clause ensures that each licensee in a particular country/territory operates under the exactly the same key financial conditions. Consequently no licensee can negotiate more favourable terms and conditions than another.