Is it possible to isolate specific media markets using the MRI national study?
Yes, it is. Since MRI intentionally oversamples the top ten ‘mediamarkets’, we are able to publish these in a special “Local Market” add-on to the Doublebase study. The MRI Local Markets include Boston, Chicago, Atlanta, Detroit, Los Angeles, New York, Philadelphia, Dallas/Ft. Worth, San Francisco and Washington, D.C. MRI Local Markets require a special subscription. You can call the Client Services Helpline or your sales rep to determine if you have access or to get subscription information.
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