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Is it valuable to target new customers and leads through organic SEO with a projectable ROI?

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Is it valuable to target new customers and leads through organic SEO with a projectable ROI?

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Absolutely! If done right, organic SEO is much more valuable than any advertising that can be purchased. We have implemented organic SEO techniques for our payment processing business (www.nelixtransax.com) with great results! We now get a steady stream of warm leads from Google, Yahoo and other search engines.

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*Sadly, we had to bring back ads too. Hopefully more targeted.