Is mineral makeup really natural?
When it comes to the pursuit of beauty, people are willing to go to pretty extreme lengths. Thousands of dollars in surgery, botulism, or “Botox,” injections and face creams made of caviar and crushed pearls have become par for the course. So when the cosmetics industry announced a new type of makeup that costs between $10 and $50 a jar that’s supposed to create the appearance of a perfect complexion while making skin healthier in the long run, women got excited. No matter that it has actually been around since the ’70s: Mineral makeup is the early-21st century beauty cure-all. That is, at least according to the multibillion dollar cosmetics industry, which spends about 25 percent of its revenue on marketing and about 2 percent on research and development [source: Ra