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Is mobile media more effective than a billboard campaign?

Billboard Campaign effective media mobile
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Is mobile media more effective than a billboard campaign?

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Yes. Just consider these numbers: 97% of people surveyed recalled a truckside advertising message (RYP & Becker Group) compared to 19% recall for static signs. (Capitol Comm. Group) Also 96% stated that a truckside ad had more impact than a billboard ad.

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