Is MTV Complying With the 2008 Spring Break Marketing Plan?
I just became aware of some additional information that I didn’t know when I wrote “A Review of the 2008 TDC/CVB Spring Break Marketing Plan” last week (see post). In addition to my original concerns, I now have doubt as to whether MTV is complying with the terms of the $200,000 contract with the TDC/CVB. When the Plan was originally proposed to the TDC/CVB, it was explained that the MTV Networks were now going to mainly cover Spring Break via their mtvU network, not their flagship MTV channel as in years past. This explanation was consistent with the written proposal presented to the CVB Marketing Committee on October 3, 2007: * “mtvU is the hub for everything and anything that represents Spring Break” * “. . .and where we go, we bring our big brothers, MTV and MTV2.” A key part of the proposal was that PCB would be the exclusive location for 2008 MTV Spring Break. This was to be a change from recent years when MTV set up in multiple locations during Spring Break. Although MTV hosted
