Is oldest daytime soap opera in the history of cbs?
Guiding Light (known as The Guiding Light prior to 1975, or simply GL) is an American television program credited by the Guinness Book of World Records as being the longest-running soap opera in production and the longest running drama in television and radio history.[1] Guiding Light was created by soap writer Irna Phillips, and began as an NBC radio serial on January 25, 1937 before moving to CBS on June 30, 1952, as a televised serial. The show’s title refers to a lamp in the study of Reverend Dr. John Ruthledge, a major character when Guiding Light debuted in 1937, that family and residents could see as a sign for them to find help when needed. Dr. John Ruthledge was based on the personality of Warren Moyer, a resident of Stouffville, Ontario, Canada. Guiding Light is currently in its final season on CBS, as the network announced on April 1, 2009 that, due to low ratings, the series was being canceled. The final episode is scheduled to air on CBS on September 18, 2009. CBS is said
CBS is turning off its “Guiding Light.” After nearly three-quarters of a century on TV and radio, the serial drama about the intertwining lives of fictional families from different classes in the bucolic but placeless town of Springfield, will end its run in September. It is the latest example of the fragmentation of television. Created as a 15-minute radio show in the grip of the Great Depression for a sponsor to sell soap to housewives — hence the name “soap operas” — “Guiding Light” struggled in recent years as its audience grew older, smaller and, for advertisers, less desirable. Show producers recently tried to revamp the program to give it an edgier, reality-show hipness, but the makeover couldn’t stop the ebb of viewers. “Talk about a grand old oak falling in the forest,” television historian Tim Brooks said. “But there’s not much forest left.” Once a mainstay of TV and one of the industry’s most reliable and profitable genres, daytime dramas have slowly been getting scrubbed
Guiding Light (known as The Guiding Light prior to 1975, or simply GL) is an American television program credited by the Guinness Book of World Records as being the longest-running soap opera in production and the longest running drama in television and radio history.[1] Guiding Light was created by soap writer Irna Phillips, and began as an NBC radio serial on January 25, 1937 before moving to CBS on June 30, 1952, as a televised serial. The show’s title refers to a lamp in the study of Reverend Dr. John Ruthledge, a major character when Guiding Light debuted in 1937, that family and residents could see as a sign for them to find help when needed. Dr. John Ruthledge was based on the personality of Warren Moyer, a resident of Stouffville, Ontario, Canada. Guiding Light is currently in its final season on CBS, as the network announced on April 1, 2009 that, due to low ratings, the series was being canceled. The final episode is scheduled to air on CBS on September 18, 2009. CBS is said
