Is Online Travel's Future Uncertain?

The U.S. online leisure/unmanaged business travel market continues to grow at a pace that far exceeds the overall travel market&#’;s rate of growth, according to the new report, PhoCusWright's U.S. Online Travel Overview Seventh Edition. The report also projects that online travel market growth rates will continue to be at or near triple the rate of growth of the entire travel market through 2009. PhoCusWright finds that the online leisure/unmanaged business travel market will surpass US$94 billion in 2007, to comprise more than one-third of total travel sales. The total travel market encompasses offline leisure/unmanaged business and on- and offline corporate travel. PhoCusWright's U.S. Online Travel Overview Seventh Edition is the most comprehensive look at travel distribution and marketing trends in the country. Also among its findings about the trends and competitive efforts that are driving change in the industry: - Online travel agencies are lagging in integration of Travel 2.0 ...  more