Is Pastor Rick marketing Christianity – and compromising the message of repentance in the process?
One common misconception about evangelistic/seeker services is that they use a marketing ploy catering to consumers. But the truth is that every style of worship service caters to someone: A traditional service caters to those who grew up in that tradition, a formal service caters to formal people, and an emotional service caters to emotional people. If you want to know which “consumers” your church is currently catering to, just try changing your worship service next week. You’ll discover very quickly who they are! The real issue isn’t whether you target but who you target. We shouldn’t be surprised that most members never bring lost friends with them to church when everything we do in our services is geared to the long-time Christian who understands all the phrases and knows all the tunes. Even in churches that have evangelistic sermons, you often find every other part of the service is aimed at members. When we send mixed messages, we get mixed results. When Pastor Rick planted Sadd
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- Is Pastor Rick marketing Christianity – and compromising the message of repentance in the process?
