Is personalized direct mail more effective than regular direct mail advertising?

According to the Direct Marketing Association (DMA), a response rate of 0.5 to 1.0% (on direct mailings) is considered a success. However, our experience suggests that response rates are even higher when direct mail is personalized. An independent national research study concludes that personalizing ad messages generates significantly higher response rates (+36%), quicker response times (+34%), and higher overall revenue/profit (+32%).  more