Is Private Registration a Good Idea for Small Business Domains?
When registering a small business domain name, many site owners are unsure of whether they should opt for private registration. This feature, offered by most domain providers, privatizes your registration data and prevents it from being seen in a public database. First, the basics. Anyone can search for a registered domain name’s ownership information at a number of sites. This is typically called a “WHOIS lookup”, and returns a a variety of information including the name, phone number, email, and address of the domain owner. For individuals registering personal domains, private registration is always recommended. But for businesses, hiding your domain’s ownership information from public scrutiny can hurt your credibility. For instance, if an online store does not accept third-party payment systems such as Paypal, some buyers will perform a lookup on the domain name to see if it returns a valid phone number or address. Your willingness to provide this information to the public can some
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