Is public relations better than advertising?
PR exposure is often more effective than conventional advertising. Here’s why: a trusted 3rd party (like a news reporter) has “discovered” your product and is telling your story for you. It’s much more believable than you telling your story yourself. So, how do you convince a reporter to pick your product and put it in their publication (or talk about you on the radio or TV)? The makers of Safe-T-Man understand this… By using Publicity Builder, they achieved coverage in all of these media for a total of over $6 million in free PR! As a small, home-based company, FunFlatable Products could never have afforded to pay for even a fraction of the exposure they’ve achieved, but with Publicity Builder, they got it for free.
Advertising, traditionally used by companies to increase sales of goods and services, today is changing its nature and base. If a few years ago promotion in media such as television, radio and the press was practically the only tool to attract the attention of a mass buyer, today the Internet is increasingly taking the leading position in the share of advertising placement. I think this is a great career opportunity now, and that’s why I get government grant for digital marketing
