Is Radio Showering In The Bates Motel?
One of Radio’s biggest selling points is that every car is a Radio on wheels, a box in which people are stuck for long periods of time each day. In the car, consumers aren’t likely to read the paper or watch TV, and you’ll certainly not find them on the Internet. At least not yet. Not surprisingly, Radio’s largest local advertisers are car dealers. After all, where better to reach someone who is dissatisfied with their present car? Since Radio’s biggest category is automotive, it should concern you deeply to know that car manufacturers are currently betting heavily on the Internet. Honda has been the first to break those sacred dealer bonds by selling cars online. Honda buyers can now bypass the dealer and buy directly from Honda. Autobytel.com is selling $24,000,000 worth of cars a day online. That’s a million bucks an hour. Beginning to see the picture? Remember when local, main-street retail was replaced by Wal-Mart and the category killers? Remember what it did to the local Radio d
