Is redbox using illegal practices to offer cheap dvd rentals?
You’ve probably seen those DVD rental kiosks in your local Walmart, McDonald’s or supermarket. You might have even rented a movie for the very low price of $1 for one night from one of these machines. Easy quick and go rental seems like a very consumer friendly idea. So, of course, some of the major Hollywood studios are up in arms against it. Why are the studios so upset? The kiosks are apparently hurting their bottom line. The $1 rentals are supposedly hurting rental revenue and resales of used Redbox discs are hurting dvd sales. Universal was the first to strike, ordering their wholesalers to stop supplying dvd titles to Redbox within 45 days of release. Redbox fired back with a lawsuit in October. Universal counter-sued, and a decision is expected any day from a federal judge. And now 20th Century Fox is joining the war against Redbox, ordering wholesalers to stop supplying discs to DVD rental kiosks within the first 30 days of release. If the court ruling goes against Redbox, othe