Is SEO the Real Google Killer?
Register%20UK.jpg This morning the Guardian UK published a scathing analysis of Google, SEO and the launch of Cuil. In his article, Chris Williams claimed that the greatest threat to Google is spam. No argument there. But Williams takes the argument one step further and states: Plenty of digital ink has been needlessly spilt this week over the launch of the suicidally-monikered new search engine Cuil.com. But the only threat to Google is itself and, in a roundabout way, the legion of spammers and “search engine optimisation” (SEO) consultants that buttress its dominance. It’s clear that Williams is crying over “spilt ink.” He’s right in saying that Web sites have adapted their design and structure to accommodate Google. But Williams would like to think that all companies – including competing search engines – are in the business of “reverse engineering” Google. The people at the vanguard of reverse-engineering Google are not its jealous search rivals. They’re the spammers and SEO consu