Is Swans interested in advertising or sponsorship?
No to the former, a qualifying yes to the latter. Let us explain: The Internet motus operandi for many years was the free flow of data for the exchange of information and the spreading of knowledge. It was free in the sense that it was both publicly funded and paid by universities and colleges. Now, increasingly subject to the rules of the “market”, advertising which is the antithesis of the free exchange of information has literally invaded the Web. Try to obtain revenues from any commercial sources if you have a non-money-making, totally independent and possibly controversial site! In addition, an average individual is “hit” over 1,500 times per day by ads. Isn’t it enough? Finally, advertising graphics considerably lengthen the downloading of the pages. So we do intend to stay away from this kind of funding. On the other hand, sponsorship from one or more organizations that accept to provide financial help because of the value of our service is acceptable. But we are a long way from
