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Is the ABA Gift Card program ending?

aba card ending gift program
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Is the ABA Gift Card program ending?

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No, it’s just changing. ABA is simply taking itself out of the management of the program in order to move from a national program to an in-store program. Givex (ABA Gift Card program partner) is still going to process real-time transactions; offer a variety of reports, 24-hour customer service, and card and holder designs for the foreseeable future.

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