Is the American Academy of Pediatrics Helping Babies R Us Promote Formula?
By Matt Anderson, MD (Originally published at The Social Medicine Portal, a project by faculty members of the Department of Family and Social Medicine of the Albert Einstein College of Medicine, Yeshiva University, New York.) It was the attractive young couple sitting on the brownstone that drew my eye. It looked like a patient education brochure for expectant parents. After all, it was sitting in the clinic hallway outside the office of our busiest obstetrics provider, advertising itself as a “comprehensive resource guide for getting ready for baby.” But there was something wrong here. I was initially struck by the title: “Becoming Us,” which seemed to imply that the advent of the baby was uniting the couple. Then I noticed that the brochure was sponsored by “Babies R Us” and suddenly the implication changed: Did having a baby somehow make one part of the “Babies R Us” family? Although the pamphlet stated that it was a “comprehensive resource guide to getting ready for baby”, it seeme
