Important Notice: Our web hosting provider recently started charging us for additional visits, which was unexpected. In response, we're seeking donations. Depending on the situation, we may explore different monetization options for our Community and Expert Contributors. It's crucial to provide more returns for their expertise and offer more Expert Validated Answers or AI Validated Answers. Learn more about our hosting issue here.

Is The Connected World Killing Predictive Modeling?

0
Posted

Is The Connected World Killing Predictive Modeling?

0

Here’s an opinion piece that caught my eye, suggesting that the interconnected world and things like Twitter mean that predictive modeling tools for things like retail sales may be in trouble. Effectively, the argument can be summed up as: information flows faster than your algorithm. I’m not sure it’s really necessarily true, but it’s certainly worth thinking about. Specifically, he’s suggesting that as much as you can try to model “expected behavior” you simply cannot predict or measure sudden flash-fads, which are more common and more impactful with the speed of information these days. The example he uses is where Michelle Obama recently wore a J. Crew outfit, driving sales of that outfit through the roof. No predictive model could expect that. In some ways, this actually reminds me of another recent story as well. Comedian David Chappelle was apparently in Portland and told a couple people he was planning to show up at a certain city square to do an impromptu midnight outdoor show

Related Questions

Thanksgiving questions

*Sadly, we had to bring back ads too. Hopefully more targeted.