Is the demand for GoodWeave certified rugs expanding?
In the past four years alone, sales of GoodWeave rugs have increased by nearly 133 percent. The estimated retail sales for GoodWeave’s North American network of nearly licensed importers and 1,000-plus retailers totaled over $35 million. In 2008, U.S. handmade rug imports dropped 19 percent, according to the U.S. International Trade Commission, while sales of our certified rugs grew 22 percent. Meanwhile, the market for socially responsible goods overall has skyrocketed to an estimated 65 million consumers, or 23 percent of the U.S. adult population.
