Is the ECHO award based on results alone?
No, although strong results are extremely important. Because ECHO is one of the few awards in digital and interactive marketing to consider results in the judging, many think of it as the “results award.” But to win an ECHO requires much more: brilliant strategy, breakthrough creative and phenomenal results. All three matter in the real world, so all three are considered here. We judge these criteria individually and as a whole to determine the best of the best.
