Is the snow sport industry in China mainly headed by foreigners?

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Is the snow sport industry in China mainly headed by foreigners?

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Right now it’s a combination of both foreign and Chinese management. Mellow Parks, Dolomiti, and Yabuli are run by foreigners who have experience in this area. Icon X is the only foreign-run retailer. Snowboarding was first developed in Western markets so it’s still where the standards are set and where eyes are focused.

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