Is There A Case For Rajshri.com To Launch Bengali, Tamil, Telugu & Marathi Sites?
Is there really a case for Rajshri.com to launch separate sites for Bengali, Tamil, Telugu & Marathi? When I first read about plans to launch of Tamil vertical, I wasn’t very skeptical. Tamil cinema is well known for its massive fan base, eclipsing Bollywood when it comes to passion. This would be an attempt to reach out to the “long tail” of Tamil Cinema viewers. But Rajshri.com has now launched four verticals – for Bengali, Tamil, Telugu and Marathi. Corresponding channels at YouTube have also been launched. What’s more, Rajshri Media MD Rajjat Barjatya told MediaNama that they have plans for launching 8 more language properties – four each in the next two months.”It’s like having multiple channels,” Barjatya said. But does the viewership justify having multiple channels? Is it a good idea to split pageviews across segmented portals? Barjatya explained the move to MediaNama: Users Prefer Separate Portals: “What we realized was that we are getting truckloads of content, in multiple la
