Is there a lower cost way to grow a business than intercept marketing?
Yes, it’s better when your customers become advocates for your business and they begin to sell others on doing business with you. However, beyond referrals, the intercept method is far more cost effective than direct mail, telemarketing, or any media advertising. The savings are from the customer has decided that there’s a need for shredding, has specified the type of service that is needed and has decided to act. Your job is to close the sale.
