Is there a minimum budget for TV advertising?
Yes! Each television market dictates the minimum number of commercial spots to be run to achieve the necessary coverage and to make the buy cost effective. AdVance Advertising Consultants studies every aspect of the client’s market and derives a budget based on “cost per retail unit.” which is always lower than any accepted industry averages. AAC can also purchase the dealership’s television package in such a manner as to parallel the manufacturer’s ad campaign. This creates an additional market domination for the manufacturer’s product, so the manufacturer provides the dealer with co-op funds for their properly produced and designed ads.
