Is there any difference between the image audit conducted during the emotional situations and during calm situations?
yes definitely. Normally image audit is to capture the basic perception of the target audience. Normally basic perception is likely to oscillate due to emotions. This oscillation is only temporary and will come back in due course. When image audit is conducted during this situation, when there is an oscillation of basic perception, the output may not reveal the realistic situation. We need to wait for the time, when the target audience is not affected by emotions. For an example, if an employee gets a cash reward from the management, on that day, he would perceive the management better due to emotions. Another person, who is not getting the reward may rate poorly. These phenomena are only temporary and they will be back to normalcy after a week or so.
