Is there any safe or sacred place left, or has marketing pervaded every aspect of life?
People are starting to fight to reclaim childhood for children. Many schools are taking the soda machines out, for example. I work with a national coalition that works to support people who are trying to help children, like parents who take the TVs out of their children’s rooms. And that is a good start, but parents also need to see that it goes beyond the home. We need to look first of all at our own vulnerabilities to marketing and to cut down on how many TVs that we own and when they are on. When we can, we need to set limits. The American Academy of Pediatrics recommends that children watch no TV until the age of 2. And that’s important because, the sooner kids start, the more they will watch and the more they will want to watch. There is no reason for babies to watch TV or to have products with the brands on them. What is the role of society concerning this issue? It has always been clear to me that children are not raised in a vacuum. But I also believe that society has an obliga
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