Is there any sort of synergy potential between Peel and The Melting Pot concepts?
The only potential for synergy is in purchasing. Because we use so much cheese (at The Melting Pot). These two brands are way different in how people use the restaurants. But there could be lots of synergy in the back of house and training department here, and the financial back of house systems. I wouldn’t say there’s synergy. Did you all decide you wanted to do something like Peel first, or simply that you wanted to do another concept? We wanted to franchise another concept in addition to this one (Burger 21 is another fast casual concept Melting Pot Restaurants is working on). A lot of our franchisees are looking for (new) things to do. The economy changed when we started thinking about it. It seems to be a little more on target with the price point we’re going to be hitting: $5 to $9. And the burger concept is the same sort of positioning: high quality burgers, plus a variety of salads, fries, etc. And prices (where people can visit) every day. Did the change in segment choice have
