Is voiceofsandiego.org sustainable?
Good question. We believe sustainability is achieved through diversity of revenue sources. In other words if we have as many different types of revenue and as many different actual sources within those types, we will be viable into the long term. So what is this ideal level of diversity? We’re not sure yet, but major private foundation support should probably not make up more than 20 percent of our revenue since grants are generally not renewed year after year. Cultivating community foundation support and major donors who give in the $50,000 to $100,000 range annually could provide support in the 30 to 40 percent range. General membership and corporate sponsorships could each grow to 20 percent of revenue. What we will continue to do then is raise foundation and major donor support to further increase our capacity and our ability to cover more and more issues. This will continue to help us engage more people and further develop those more renewable sources of revenue, which include ann
