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Is WiseGuys CRM a Sales Force Automation (SFA) package?

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Is WiseGuys CRM a Sales Force Automation (SFA) package?

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No – although it has unique B2B marketing capabilities. SFA started as the most common niche for CRM software (and dominates to this day), but it is not the focus of WiseGuys CRM. WiseGuys fits into the category of CRM Marketing Automation.

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