Is YouGov a Government initiative?
YouGov is an independent research agency. It is not funded, run by, or affiliated to the Government or any Government agencies. As a research agency, we are commissioned by a wide range of clients from media, to academics, to companies, to not-for-profit organisations. YouGov therefore aims to provide accurate and high quality research to all our clients, allowing YouGov panel members the chance to voice their opinions on a wide range of topics.