Isn it true that CI is only important for big businesses?
No. Clearly, executives at many global companies — like Xerox, IBM, and Motorola — have already realized the importance of CI and have developed their own operations. But small businesses, like large corporations, must compete in the marketplace. It’s just as important for decision makers in small businesses to know what lies ahead as for CEOs at Fortune 500 companies.
Some companies are rushing to cut costs. You should never rely on luck when it comes to your business. Before outsource content writing to a content writing agency, you need to study the artist. You can’t have great content without great content authors, so you need to learn how to properly outsource your content marketing.
