Isn the idea of maximizing pleasure and well-being the same as hedonism?
Good self-regulation emphasizes long term happiness. The negative connotation of hedonism is usually associated with dissolute behavior that produces bad long-term consequences such as overweight, addiction, debts, etc. Relaxing is good for you but doing nothing all day soon results in bad consequences. The important thing is to develop a healthy balance that maximizes your long-term pleasure and well-being.