It seems awfully convenient that the CEO’s band is signed to the Label! Why not choose another band to promote?
CEOs know themselves best – and can often sell themselves faster and easier than they can someone else! This is formula for building the credibility of a label is not uncommon. Ani DiFranco was the first signed act on her own Righteous Babe Records, Dr. Dre was the first act signed on his very own Death Row Records, and N.E.R.D. was the first act signed to their very own Star Trak Records.
