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It seems that darker colored acrylic latex paint has a longer service life than lighter colors. Can this be true?

April 26, 2017acrylic colored colors darker latex life lighter longer paint service

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It seems that darker colored acrylic latex paint has a longer service life than lighter colors. Can this be true?

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Yes, it’s possible. Even if all other factors are equal, this situation can occur if the darker color is based solely on a durable oxide “earth” color, such as red iron oxide, and the lighter color contains a portion of titanium dioxide (a white pigment), which contributes to chalking.