Ive heard that DKIM (DomainKeys Indentified Mail) improves email campaign performance. What is DKIM and will using it improve my results?
DKIM is a technology that protects against message tampering and protects against address identity theft by allowing a mail server to sign its outgoing mail using public key encryption (Digital Signature) in the message header. With DKIM the sent email(s) is identified and can be traced back to a specific domain for authentication. DKIM will improve email campaign performance by helping you build your online reputation and maintain trust with Internet Service Providers. DKIM authentication is a standard feature of Lyris ListManager. DKIM benefits include email authentication advancements without engaging the support of your IT department.