Mannequin Window Displays – Why They Are Important?
Fashion merchandising can have a big impact on your sales, but nothing is as important as your window display. Use the psychological factors for creating a first impression to lure the right customers to your store using your window display as your biggest advertisement. When a customer approaches a retail store, the first thing they notice is the window display. Your window displays should give the customer a lot of information. Of course, they should showcase your best fashions and intrigue people to come inside. They should also have a lot of subtle cues to buy as well. You can benefit greatly by being purposeful in your window display design. Our brains are geared to make snap decisions and create first impressions. This gives us the ability to quickly judge levels of danger, distinguish likes and dislikes, as well as be subjective about something’s significance or insignificance to us. Using this information in a retail setting is very beneficial. Your window display is a prime ex
