Mission Statements: What should one consider while writing a mission statement?
• It has to inspire you and every one of your employees (and therefore your employees need in on writing it.) That may seem obvious, but if it doesn’t get you out of bed in the morning, your mission isn’t accomplishing its mission. • It should set an extreme goal, but one that inspires and doesn’t make people give up. • It specifically should not include buzzwords that may now or one day embarrass you or your customers to say aloud and may have nothing to do with what really drives you and your employees–this is a common problem, as everyone wants to say “green” and “sustainable.” If your goal is “to go from good to great,” fine, just don’t use that phrase or three years down the road your employees will be embarrassed to own say it out loud. But if you’re car sales, don’t pretend you’re a NGO cost-center. Speaking of which, GM’s was “G.M. is a multinational corporation engaged in socially responsible operations, worldwide. It is dedicated to provide products and services of such qual