On the deal with Gracenote, why does it make sense to offer song lyrics via mobile and online?
Our audience is passionate about music – therefore, providing them with this new service strengthened our already popular music offerings. The ability to search for their favorite lyrics, share them via email and social media sites and send song links to their mobile phones, aligned with our strategy of being an online and mobile content network. What kind of a response have you seen from advertisers to the new platforms now available? We’ve received a very strong response from many leading advertisers who understand the strategic imperative the Hispanic interactive consumer represents. Our recent partnerships in gaming, music and news provide more opportunity for advertisers to interact with users in a relevant fashion. How have viewers and users received the new offerings? The instant success of the Univision Fútbol App is just one validation of the positive reception our new offerings have received. Moreover, combined first quarter visits to Univision.com’s online and mobile sites w
