pm Whole Team: Orion Keynote Panel: How Much Search is Enough?
2:45pm-4:00pm SES Newbie: Video Search Engine Optimization (VSEO) SEO Specialist: Storyteller Marketing: How the Art of Storytelling Matches Up With the Business of Marketing PPC Specialist: Everything But Google: Alternative Search Advertising Options SEM Veteran: Enterprise Search: Running Your Own Search Engine 4:30pm-5:30pm Whole Team: Opening Keynote Presentation Lee Siegel, Author of “Against the Machine” Day 2 – Tuesday, August 19, 2008 9:00am-10:00am Whole Team: Morning Keynote Satya Nadella, Senior VP, Search, Portal & Advertising Platform Group, Microsoft 10:00am-11:00am Whole Team: Expo Hall Grand Opening 11:00am-12:15pm SES Newbie: Introduction to Search Engine Marketing SEO Specialist: Measuring Success in a 2.0 World PPC Specialist: Landing Page Testing & Tuning SEM Veteran: Shopping Search Tactics 1:30pm-2:30pm Whole Team: Orion Keynote Panel:: Technical & Information Giants 4:00pm-5:15pm SES Newbie: Search Advertising 101 SEO Specialist: Identify, Analyze, Act: SEM by N