PPI Leads – Which Offer the Best Conversion Rates and Value For Money?
With a bewildering choice of PPI leads, here is a short guide to those which offer the best conversion rates and value for money… 1. Raw data. These leads are just names and addresses of potential customers. You should see a return of one pack out per hundred leads. In terms of cost these leads should be no more then fifty pence each so each pack out will cost fifty pounds, once you add in UK telephony and staff costs the true figure is around seventy pounds per pack out. 2. Filtered data. Here the leads have been pre-filtered. As well as contact details, you should also expect details of loans the individual has including the lender and amount. These leads should be around one pound fifty and carry a conversion rate of one in ten. Each pack out therefore will cost fifteen pounds, which rises to twenty pounds including UK telephony and staffing costs. 3. Survey leads. These leads should be pre-qualified to carry all customer details, lender and specific loan amounts. The cost should
