Remember, 99% of Direct Mail includes some kind of an offer, whether its a free trial, coupon, special sale or information. Whats your offer?
• Once you have an offer in mind, make that the goal of your mailing. A single idea usually works best. Choose your thought and convey it clearly. • It may seem fundamental, but be sure to include all the necessary information (i.e., a contact name, address, phone number, offer expiration date, etc.) • Remember, your headline is critical. Make it stand out. Talk directly to your audience and promise a benefit to your prospective customer. • Capture your busy reader’s attention with subheads outlining key points. Make your reader want to take the time to continue reading. • Keep your writing short and simple. Write, edit, edit and then edit again. • Personalize it. Write to a person. Outline how your offer will benefit them. • Use an eye-appealing layout that’s not too “busy.” Remember to use white space and short copy. Don’t distract from your message with multiple fonts or too many colors. You want to direct the reader’s eye, not confuse them. Ask yourself if the piece would look prof
