Should camp directors have photo or model releases on file for youth and adults pictured in brochures?

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Should camp directors have photo or model releases on file for youth and adults pictured in brochures?

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Every person used in a photograph that promotes an organization for commercial purposes should sign a model release. Many organizations don’t follow this rule, because people are usually just thrilled to see their face in print! But it is a legal issue. A model can come back to your organization at any time and claim they did not give permission for his/her image to be used, and without a model release you have no recourse and you can easily get tied up in litigation. Model releases can be a pain, but they are necessary evils, I think. See Steppingstone LLC’s sample model release What are common mistakes made with photo selection for a brochure? We are not just a visual society, we are an action society. Photos should have action, gusto, and movement, as much as possible. The typical “grip-and-grin” photos; static pictures of buildings; and huge “group” shots just don’t appeal to audiences anymore. Get as much action into your photos as you can—even if it is just a close-up of a child’

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