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Should I do a trade area analysis for my region prior to choosing a site for Popeyes?

April 26, 2017analysis area popeyes prior region site Trade

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Should I do a trade area analysis for my region prior to choosing a site for Popeyes?

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Yes, a complete trading area audit should be done to learn where the potential source of the business exists. Obtain local Quick Service Restaurant research by contacting a beverage supplier, local newspaper, TV & radio research departments, local governmental agencies and libraries.