Should ICANN Dump The Idea Of Generic Top Level Domains?

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Should ICANN Dump The Idea Of Generic Top Level Domains?

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For years, we’ve scolded ICANN for its bizarre policies when it came to new top level domains (TLD) (the things like .com, .net, .org, .biz, .info etc.). For the most part, the whole process seemed like a big money grab, where each new TLD was being introduced not because of any need, but because it would generate extra cash. Take, for example, the creation of the .jobs domain. It’s designed to be the place where people can go to find job openings for a company. As if it wasn’t easy enough to either go to the site directly and look for the “jobs” link, or to do a quick Google search (though, we must admit to an adolescent snicker, when someone recently pointed out that RIM had amazingly signed up for the unfortunately named rim.jobs). On the whole, though, there seemed to be no legitimate reason for dribbling out TLDs in this manner. If the world needed more TLDs, why not open the process up entirely, and let people use whatever TLD made the most sense. Last year, it looked like it was

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