Should Pink Ribbons for Cancer Fade Away?
“I have to say, I’m little flummoxed. Marketing 101 suggests that you need to try to distinguish your product from its competitors, and with breast cancer, it seems to turn that on its head,” she said. King said she received a surprising response from frustrated breast cancer survivors after she published her book. “Pink Ribbons Inc.,” examined the psychological effect of seeing cancer reminders everywhere when you’re fighting the disease. Her book also tried to highlight the exchange of funds between pink products and philanthropic organizations.
