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Should thr Weber barbeque company open a franchise of grill restaurants?

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Should thr Weber barbeque company open a franchise of grill restaurants?

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The Weber Grill Restaurant is the result of over 50 years of Classic Outdoor Grilling—from the people who invented the Weber Charcoal kettle grill. You’ll taste the difference that decades of grilling expertise make. Our secrets: quality ingredients, grilling expertise, and Weber grills in a friendly, relaxed atmosphere. Folks who like barbecue will love our Award-Winning Burgers, our Slow-Smoked Regional BBQ, and our thick, juicy Black Angus Steaks. Sources: http://www.webergrillrestaurant.com/about/aboutintro.

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Hot Off the Grill: Definitions Vary, But BBQ Abounds Varieties of barbecue are as varied as restaurants–we can’t even agree if it’s barbecue or BBQ–but nearly every casual-dining chain features barbecue items. Purists might associate barbecue with grilling over a hot open flame–meat seared to lock in juices and quickly cooked. Others look for smoked meats slow-cooked in moist heat. Ribs are the acid test and just about everyone–while they may not cook them–has a favorite recipe. Chains like Applebee’s and other mainstream and barbecue casual chains promote their “fall off the bone” style of ribs. Relative newcomer Weber Grill Restaurants describes its pink-hued ribs as “tear off the bone.” Lane Schmiesing, vice president of marketing for Famous Dave’s, a chain of BBQ restaurants, claims that barbecue is everywhere. “It is the original comfort food,” he says. But tastes run regionally, he adds. Famous Dave’s, likely the closest thing to a national chain, features different barbecue

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Weber gas grills are synonomous with BBQ so it might make sense for the company to open a chain of BBQ joints. Of course the catch would be that everything on the menu is cooked over a Weber grill.

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